Sauber boss Monisha Kaltenborn says the team is working "very hard" to secure a title sponsor following its recent change in ownership.
Sauber's future on the grid was secured last month when it was acquired by Swiss company Longbow Finance, a sale which followed a long period of financial instability.
When asked if a title sponsorship announcement could be expected soon, Kaltenborn told the official F1 website: "We are working very hard on that. And that is not easy, but if you can again show stability and confirm that to potential partners, that is in itself a big help."
Kaltenborn says Longbow Finance was attracted to Sauber because it looked past its current position at the foot of the championship.
"Their clear intention is first of all to stabilise the situation -- stabilise the group -- and then strengthen and grow our engineering services. To broaden the third-party business with the services from our engineering side -- to commercialise the technologies that we have, the know-how that we have.
"We have been doing this a long time -- and that's where they are seeing a bigger potential. To see how one Swiss company interacts with another Swiss company in high-tech based in Switzerland -- technology that is unique in Switzerland. This part is not dependant on where we stand in Formula One.
Kaltenborn has also suggested the partnership could lead to Sauber looking at ventures away from F1.
"Everybody knows the kind of infrastructure that we have. We are very much leading in the aerodynamic services, in simulation and software development -- and in 3D we are also very strong. That can be taken to other racing series -- or even in other areas where you can apply these procedures outside the world of motorsport.
"We are already out there in the market with certain things -- and that is where Longbow Finance sees the potential."
