This year, it's the wife of receiver Wes Welker making news.
Welker's wife, Anna Burns Welker, used social-media site Facebook to take a few shots at Baltimore Ravens linebacker Ray Lewis on Sunday night after the Patriots' 28-13 loss to the Ravens in the AFC Championship Game.
"Proud of my husband and the Pats. By the way, if anyone is bored, please go to Ray Lewis' Wikipedia page. 6 kids 4 wives. Acquitted for murder. Paid a family off. Yay. What a hall of fame player! A true role model!" Burns Welker said in a since-deleted post on her personal Facebook page.
Burns Welker released a statement to sports blog Larry Brown Sports apologizing for her remarks.
"I'm deeply sorry for my recent post on Facebook," she said. "I let the competitiveness of the game and the comments people were making about a team I dearly love get the best of me. My actions were emotional and irrational and I sincerely apologize to Ray Lewis and anyone affected by my comment after yesterday's game.
"It is such an accomplishment for any team to make it to the NFL playoffs, and the momentary frustration I felt should not overshadow the accomplishments of both of these amazing teams."
Welker led the Patriots in receiving Sunday with 117 yards and a touchdown on eight catches in the loss, but could have played his last game for New England as he is set to become a free agent this offseason.
Lewis, who announced weeks ago that he would retire at the conclusion of Baltimore's season, led all players with 14 tackles.
After last year's Super Bowl, Brady's wife, supermodel Gisele Bundchen, while waiting for an elevator at Lucas Oil Stadium in Indianapolis, lashed out at the Patriots' receiving corps for failing to haul in her husband's passes as she spoke to people in her group.
Welker had dropped a crucial pass late in the fourth quarter of the 21-17 loss to the New York Giants, while Patriots receiver Deion Branch and tight end Aaron Hernandez dropped passes on New England's final drive.
"My husband can not f------ throw the ball and catch the ball at the same time. I can't believe they dropped the ball so many times," Bundchen said, in a sequence captured on video.
Information from ESPNNewYork.com contributor Mike Mazzeo and The Associated Press was used in is report.